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Over
the course of his career, Vittorio
Fiorucci has been a caricaturist,
photographer, illustrator and
magazine publisher; the author
of comic books, children's books,
photography books; a sculptor
and a graphic designer. But it
is above all as a poster artist
that he has made his greatest
mark, creating more than 300 posters
and earning a prodigious number
of international prizes and awards.
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After spending most of his childhood
in Venice, Vittorio Fiorucci left Italy
in 1951 to settle in Montreal. In the
1960s, he had already created a logotype
for the Le Château stores and
a provocative series of erotic posters.
From that moment on, his style stood
apart for its pure lines, its vivid
colours and an especially unmistakeable
sarcasm. Undeniably, his best-known
creation is still the green mascot for
the Just for Laughs Festival, but he
also earned great success with his illustrations
for the National Bank, the Opéra
de Montréal, the Saint-Jean-sur-Richelieu
hot air balloon festival and the Salon
des métiers d’art.
During the preparation of the 1997 Kyoto
Conference on Climate Change, Vittorio
was the only Canadian to be invited
to create a poster for the event; he
was competing amongst the best poster
artists in the world. But that was not
the first time Vittorio's name was associated
with a humanitarian cause; as early
as 1967, he created an environmental
poster titled "Don't cut the trees".
He also made an imaginative statement
with his "Women’s Lib"
poster and with "Adieu Montréal",
an image reflecting the demolition of
Montreal's urban heritage.
In 1980, the Encyclopædia Universalis
recognized him as one of the best poster
artists in the world. The 1998 Mobius
Award from the International Advertising
Awards of Chicago and the 2000 CAPIC
(Canadian Association of Photographers
and Illustrators) Lifetime Achievement
Award are just two of the honours bestowed
on him throughout his career. The Institute
of Design Montréal presented
the Sam Lapointe Award to Vittorio Fiorucci
in 2001.
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